Feb. 1, 2021 – Taos Ski Valley has pledged $46,300 for charity through its annual season pass sale and will donate the funds to the Taos Community Foundation (TCF). TCF will put the money toward its Fund for Taos, which is dedicated to supporting the local area amid the COVID-19 pandemic.
During its annual season pass sale, Taos Ski Valley pledged to donate $5 for each Midweek Pass, $10 for each Weekday Plus Pass, and $25 for each Unlimited Pass. Collectively, the sales generated $46,300 for The Fund for Taos. Since March 2020, the Fund For Taos has awarded over $550,000 to help with the coronavirus pandemic response including food security, senior services, and healthcare.
“Our highest priority throughout this entire pandemic has been to put the well-being of our community, staff, and guests first, and one way we’re doing that is through our continued commitment to financial assistance for our local charities,” said David Norden, CEO of Taos Ski Valley. “We are sincerely grateful to our passholders who helped raise these funds, as well as to all the volunteers, community workers, and healthcare workers who have selflessly shouldered so much of the burden of this pandemic. We are committed to doing what we can to support them, and our entire region.”
Including funds from the season pass sale, Taos Ski Valley has donated more than $71,000 to the TCF in the last year. In the spring of 2020, amid the urgent stay-at-home orders in New Mexico, Taos Ski Valley pledged to match local community donations to the fund up to $25,000 through the Taos Ski Valley Foundation, the New Mexico affiliate of Louis Bacon’s Moore Charitable Foundation. With matching funds, the community and the resort together donated $114,000.
“Taos Ski Valley’s ongoing support of the Taos Community Foundation has been essential during one of the difficult times in our existence, and we are extremely thankful for their generous donations,” said Lisa O’Brien, director of the Taos Community Foundation. “The ski resort has also given back through employee service projects, local education efforts, and leadership through its active role on the local area EC-COAD (Enchanted Circle – Community Organizations Active in Disaster).”
To learn more about Taos Ski Valley’s commitment to community and charitable giving, including its role as world’s first and only B Corp certified ski resort, please visit https://www.skitaos.com/discover-taos/our-purpose/commitment-to-community.
About the Taos Community Foundation and the Fund for Taos
Taos Community Foundation is dedicated to serving the unique needs of the communities of Taos and western Colfax Counties. All contributions to the Taos Community Foundation’s Fund for Taos (formerly the COVID-19 Response Fund) support local nonprofits responding to COVID-19 and its effects.
About Taos Ski Valley
Nestled among the pristine peaks of northern New Mexico, Taos Ski Valley is undergoing a $300 million renaissance making it one of North America’s premier vacation and adventure destinations. With over more than 300 inches of average annual snowfall, 300 days of sunshine and more than 1,200 skiable acres, Taos Ski Valley is the industry’s only B Corp Certified ski resort, which means it operates with the highest standards of environmental sustainability, and social and economic justice. An independently owned and operated resort, Taos maintains an authentic charm while delivering a world-class experience both on-mountain and off for skiers and riders of all abilities. Taos Ski Valley is proud to participate in the Mountain Collective and Ikon Pass. To learn more about Taos Ski Valley and its B Corp commitment, please visit www.skitaos.com.